Digital Marketing Agency: What It Does and How to Choose the Best

Hiring a digital marketing agency is a good option to improve the positioning, engagement and visibility of your brand. This type of company offers services such as content production for blogs, performance in social networks, websites, measurement of results and media planning.

Hiring Agencies like is a particularly interesting measure for small businesses, which generally lack an in-house marketing sector.

What does a digital marketing agency do?

A digital marketing agency is a company that executes client projects through strategy, data measurement and planning. There are agencies that offer different types of service.

While some do all of the client’s digital marketing, from strategy to data measurement, others offer specific services, such as blog content, social media management or paid media, for example.

Thus, it is possible to find performance-oriented agencies, SEO content, social media and inbound marketing on the market to name just a few.

The focus of these agencies is to understand the client’s demands and objectives, develop actions and deliver results.

To give you an idea of ​​the potential of this type of service, 49% of companies still do not have a well-defined digital marketing strategy, according to Smart Insights.

And the agencies are able to supply this need, inserting companies in the digital environment in an intelligent and planned way.

Development of digital strategy

Many agencies are dedicated to strategy as a whole.

Based on organizational objectives, they define the best strategy for the company, either to increase sales or to reinforce engagement with the public, for example.

Website development

Another common activity is the development of corporate websites and blogs, always thinking about the best ways for the brand to be found on Google.

Social media

Many agencies are dedicated exclusively to social media, creating posts in different tools, directing ad campaigns and monitoring results.

Metrics analysis

There are also agencies specialized in the analysis and implementation of key performance indicators, the KPIs, to assess the effectiveness of the adopted marketing strategy.

SEO Content

Agencies operate in this segment produce content optimized for SEO, increasing the chances of your site being found by users during a search on Google.